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Graphic design & photography.
Miami, Florida.

Concept / Brand strategy06 / 06

Northstar House

A positioning exploration for an imagined hospitality brand.

Northstar House: shared studio visual reference, not commissioned project imagery
A fictional hospitality brief. No property, client relationship or completed strategy engagement is represented.

01 / The brief

A considered
starting point.

Northstar House is an existing hospitality concept. Its imagined brief asks how a retreat could express a quieter understanding of luxury, time and belonging.

Audience, positioning and a potential brand architecture provide a framework for future identity and experience decisions.

Discipline
Brand strategy
Areas of exploration
Research direction
Positioning
Brand architecture
Status
Concept. No client commission.

02 / Visual references

Monochrome studio study of steel, illuminated glass and concrete architecture
The original studio composition. Shared visual sample.
Studio visual study of a curved, textured steel surface
01 / Material and texture
Studio visual study of a small figure framed by monumental concrete architecture
02 / Scale and negative space

Have something in mind?

Let’s make
something clear.

carlos@bntz.studio Planning an automotive shoot? Start a brief ↗